sportsliberal
A New Era for the Olympics? Challenges Await the First Female IOC President
Costa Navarino, GreeceSaturday, March 22, 2025
Athletes are hoping for better deals too. The IOC's strict rules have long protected broadcasters and sponsors. But other sports bodies, like World Athletics, are breaking the mold by offering prize money and better access to sponsorships. Coventry hasn't detailed her plans for athletes yet, but she's open to working with her election rivals to push their policies forward.
The Russia-Ukraine conflict adds another layer of complexity. With eastern Ukraine still under Russian control, there's no clear path for Russia's return to the Olympics. Yet, Vladimir Putin has already reached out to Coventry, congratulating her on her win. The 2026 Winter Games in Milan-Cortina d'Ampezzo will proceed without Russia in team sports.
Looking ahead, the next IOC leadership election is in 2033. But who will follow Coventry? Tony Estanguet, who organized the Paris Olympics, is a strong contender. If the IOC wants another female president, Princess Reema Bandar al Saud of Saudi Arabia could be in the running.
Coventry's journey as IOC president is just beginning. She has big shoes to fill and even bigger challenges to tackle. But with her historic win and strong stance on women's rights, she's off to a promising start.
Actions
flag content