A New Era of Fashion and Racing

Siegelman Stable, a brand inspired by the world of harness racing, has grown from a small venture into a notable name in fashion. It all started with a modest investment of $300 to create a few trucker hats and sweatshirts. The brand's founder, Max Siegelman, drew inspiration from his family's deep roots in harness racing, a sport that dates back to the 1800s in the US.

The Latest Project: A Collaboration with the Hambletonian Race

The brand's latest project is a collaboration with the Hambletonian race, which is celebrating its 100th anniversary. Siegelman Stable has launched a seven-piece collection that blends trackside style with streetwear, featuring:

• Embroidered jackets
• Red piping
• Matching sets
• Vintage tees

The brand is also taking over one of the boxes at the Meadowlands, where the event will take place, to give it a luxe makeover.

Beyond Fashion: Creating Experiences

Siegelman Stable is not just about fashion; it's about creating experiences. The brand's pop-ups, like the one in Soho, New York, offer a unique retail experience. Siegelman's background in creative marketing has helped the brand build a strong network of connections, leading to collaborations with:

• Major sports teams
• Music artists
• Car brands like Ford

Growth and Expansion

The brand's growth has been slow and steady, with a focus on maintaining an insider-only mystique. Siegelman Stable's team is small, but their impact is significant. The brand's creative director, Karoline Spenning, has played a crucial role in expanding the brand's offerings to include:

• Ready-to-wear
• Suits
• Knitwear
• Denim
• Swimwear

Building a Lifestyle Brand

Siegelman Stable's strategy is not just about selling products; it's about building a lifestyle brand. The brand's collaborations and pop-ups are not just marketing tactics; they are a way to engage with a new audience and create a community around the brand. Siegelman Stable is not just a fashion brand; it's a brand that is redefining the intersection of fashion, sports, and lifestyle.