A New Kind of Luxury Hotel Opens on Sunset Strip

Opening Date: July 15
Location: 8300 Sunset Boulevard, former Standard Hotel site

A Relaxed Retreat in the Heart of Sunset

Ian Schrager has transformed a historic Hollywood landmark into an upscale, laid‑back haven.

• Rooftop Garden: 0.75 acre of greenery, Adirondack chairs, campfire pit, wellness sessions, outdoor movie screen
• Rooms: 137 suites with a minimalist aesthetic – no TVs, no spa, no elaborate dining

Dining Reimagined

• Louis (Main Café): Bakery‑café vibe – pastries, simple sandwiches, grain bowls
• Pool Bar: Burgers & sundaes
• Pool Deck: Meze, salads, sandwiches

Concepts crafted with Shelley Armistead (ex‑Gjelina) and Nicky Pickup (ex‑Gjusta), delivering a local, approachable menu.

Guest Experience

• Lobby: No traditional front desk; walk directly to rooms like an apartment. Designed as a social hub.
• Rooms: Floor‑to‑ceiling 4K laser projection screens (private cinema), improved soundproofing, partnership with architect John Pawson.
• Nightclub: Glamorous, sophisticated “sealed‑off sound stage” with immersive audio; no blinding lasers.

Rates

$500–$600 per night