A New Leader for Disney's Marketing Magic

Disney has taken a significant step by introducing a new top position: the Chief Marketing and Brand Officer. The company has chosen Asad Ayaz, a 20-year Disney veteran, to fill this role.

A New Position with Global Impact

Ayaz will now oversee marketing and branding for:

• Disney Entertainment
• Disney Experiences
• ESPN

This move underscores Disney's commitment to connecting with audiences worldwide.

Ayaz's Impressive Track Record

Since 2023, Ayaz has served as Chief Brand Officer, where he:

• Oversaw marketing for movies and Disney+
• Led the Disney100 campaign
• Expanded D23, the official Disney fan club

A Strategic Announcement

The news was shared via an email from top Disney executives, just before Disney names its new CEO.

Achievements and Recognition

Ayaz's leadership has been nothing short of impressive:

• Helped 18 movies cross the $1 billion mark at the global box office since 2018
• Involved in successful Disney+ series
• Led campaigns for Disneyland's 70th anniversary

Praise from Leadership

Bob Iger, the outgoing CEO, praised Ayaz's leadership:

"Asad has brought Disney's magic to millions of people."

The new role is crucial for:

• Keeping Disney's brand strong
• Ensuring seamless enjoyment of Disney's products and experiences

Excitement Within Disney

Other Disney executives expressed excitement, highlighting:

• Ayaz's creative leadership
• His deep experience with Disney's brands
• His ability to strengthen the connection between Disney and its global audience