A New Plant‑Based Show Gets Local Support
Healdsburg’s Little Saint, a 100% plant‑based eatery that opened on Earth Day 2022, is launching a fresh cooking series called “Climate Kitchen.” The show will be hosted by Maggie Baird, who runs the nonprofit Support + Feed and is known for promoting vegan options worldwide.
Why the partnership?
The restaurant’s owners, Laurie and Jeff Ubben, admired Baird’s work after a mutual friend introduced them. They quickly agreed to sponsor the program, saying that Baird’s actions match her words and inspire their own business.Backing & investment
While the Ubbens haven’t disclosed how much they’re investing, other backers include Universal Music Group and the PATH Foundation.Vision for change
Jeff Ubben, former head of Martha Stewart Living Omnimedia, believes television can shift habits. He sees the new show as a way to spread vegan cooking far beyond local borders, comparing Baird’s potential impact to that of Martha Stewart for plant‑based meals.
Production status
Production is still months away, but guests like Martha Stewart and Billie Eilish are already confirmed to appear. The Little Saint will not be featured on camera, but the partnership shows how local businesses can play a role in national media.What viewers will learn
Baird says “Climate Kitchen” will teach viewers how to cook vegan dishes at home while highlighting the environmental benefits. She emphasizes that sustainable living doesn’t have to be perfect or expensive; small, simple changes can make a big difference for both people and the planet.Release timeline
The series is set to film later this year and should debut on public television nationwide in 2027, offering a new platform for plant‑based advocacy.
