A New Powerhouse Forms in the Media World
Banijay's chief executive marked last week as a pivotal moment following the merger with All3Media. He highlighted how the combined entity’s growth demonstrates that larger teams and diverse content portfolios can drive success, positioning the company to remain competitive in an ever‑shrinking market.
Financial Highlights
- Revenue: €4.881 billion (up 3.4%)
- EBITDA: €961 million (rise of 8.6%)
The group produced over 16,000 hours of programming and launched more than 80 new shows for global streaming platforms. Key titles include House of Guinness, Culpa Nuestra, and the UK version of Last One Laughing. The company also delivered high‑profile live events such as the Winter Olympic Games Opening Ceremony.
Diversified Growth
Even with lighter sports programming, Banijay’s varied approach kept momentum:
- Live Entertainment: Strong growth fueled by the international reach of Luminiscence and major ceremonies organized by Balich Wonder Studio.
- Online Sports Betting & Gaming: Revenue up 10%, active players rose 23% despite increased French taxes.
A significant acquisition last year was Tipico, a leading sports betting operator in Germany and Austria, expanding Banijay’s geographic footprint and solidifying its gaming presence.
Vision for the Future
The CEO stresses that scale is essential. The new structure will:
- Attract top talent
- Monetize intellectual property across digital and live channels
- Boost investment in creative projects and emerging technologies
He views the merger as a foundation for long‑term growth, positioning Banijay to thrive in an evolving entertainment landscape.
