'A New Studio Where Laughs Meet Brands'

Pointy Stick, a fresh media house launched by BAFTA‑winning TV writer James Menzies and ad creative Rob Bovington, aims to fuse comedy with advertising in the UK. The duo envisions a world where shows and commercials increasingly overlap.

• Menzies has written award‑winning BBC comedy and worked for major networks such as NBC, Channel 4, and Amazon Prime.
• Bovington brings experience from high‑profile clients like The AA, Budweiser, and HSBC.

Their friendship began over shared jokes by a garden fence; the evolving media landscape has since erased that barrier.

Early Clients and Projects

• First clients: Royal Ballet, Opera, Beavertown Brewery.
• Future projects span film, TV, radio, podcasts, social media, and out‑of‑home advertising.
• The studio plans to partner with filmmakers and broadcasters, turning brand messages into entertaining content.

Growth Strategy

• Growth Director: Rebecca Fennelly, former growth lead at Brainlabs and JOE Media.
• She will shape the studio’s brand strategy and build long‑term relationships between brands and creatives, believing rigorous brand thinking combined with genuine comedy can transform ads into cultural moments.

Industry Context

Pointy Stick follows a trend of British production companies merging entertainment and advertising to discover new revenue streams. Earlier this year, the founders published a book titled One Hundred Things Nobody Has Ever Said, showcasing their humor and creativity.

Ambition: Use comedy as a bridge, turning ordinary advertising into memorable entertainment that resonates with audiences.