Actors and AI: A New Deal for Video Game Performers

A Landmark Deal After a Lengthy Strike

SAG-AFTRA Secures Major Victory with 95.04% Approval

In a significant triumph for actors in the video game industry, the union SAG-AFTRA has secured a new deal following an 11-month strike. The agreement, approved by 95.04% of members, marks a major leap forward, particularly in AI regulations.

Key Achievements of the Deal

• AI Protections: Actors now have a voice in how their likeness is used in games.
• Strike Safeguards: Performers can halt the creation of new AI content during strikes.
• Improved Pay and Benefits: A much-needed update from outdated rates.

Leadership Praise and Gratitude

Fran Drescher, the union's leader, commended the negotiation team, calling the deal a win for AI protections and progress. The chief negotiator also thanked members for their perseverance during the 11-month strike.

Industry Reactions

Game producers are also pleased, noting the deal brings substantial pay raises and strong AI rules. They look forward to collaborating with actors again.

Jennifer Hale, a prominent actor, expressed relief and hopes that creators who left during the strike will return.

Global Impact

The deal could influence actors in other countries. The UK actors' union, Equity, is pushing for similar protections, including fair pay and AI rules. They urge game companies to improve conditions for creators in the UK industry.