Adobe's AI Magic Wand for Video Editors

Adobe has just released some exciting new AI-powered features for Premiere Pro and After Effects. These updates aim to streamline the video editing process, making it faster and more intuitive.

Premiere Pro Updates

AI-Powered Object Mask

• New Feature: AI-powered Object Mask
• Functionality: Select and track moving objects or people in your clips with ease.
• Process: Simply hover and click to create a mask in seconds.
• Customization: Adjust the mask as needed.
• Privacy: Adobe ensures that no data is used to train its models, keeping your information safe.

Enhanced Shape Mask Tool

• Improvements: Makeover for the Shape Mask tool.
• New Shapes: Create Ellipse, Rectangle, and Pen masks directly from the toolbar.
• Precision: More precise controls and 20 times faster object tracking.
• Efficiency: Less waiting, more editing.

Integration Enhancements

• Firefly Boards: Easier to bring media into Premiere.
• Adobe Stock: Fully integrated for more assets at your fingertips.

After Effects Updates

SVG Support

• New Feature: Support for SVG files.
• Capabilities: Create graphics and photorealistic objects using 3D parametric meshes.
• Shapes: Includes cubes, spheres, and cylinders.
• Versatility: A digital playground for your visual effects.

Conclusion

These updates demonstrate Adobe's commitment to integrating AI into its tools, aiming to make the editing process smoother and more efficient. However, the question remains: will these new features be enough to retain users amidst competition from other platforms? Only time will tell.