AI and Creativity: A New Alliance Takes Shape

The Digital Entertainment Group (DEG) has introduced DEG.AI, a new alliance designed to guide the media and entertainment industry through the AI revolution. The initiative emphasizes boosting human creativity rather than replacing it.

AI's Impact on the Industry

AI is transforming animation, post-production, and more, but it has also sparked concerns. Creatives worry about job security and copyright protection, especially with contract talks on the horizon in 2026.

The latest controversy involves OpenAI's Sora 2 video model, which has drawn responses from Bryan Cranston and the estate of Martin Luther King Jr. Despite OpenAI's safeguards, Hollywood's anxiety persists.

Leadership and Vision

Ian Fried, a media and tech executive and General Counsel for DEG, will lead the new organization. His vision is to foster a collaborative community where creators, technologists, and media leaders can work together to ensure AI supports, not replaces, human creativity.

DEG's Legacy and Future Focus

Founded 28 years ago, DEG has helped its members navigate major shifts—from VHS to DVD to streaming. Now, it is tackling AI with a steering committee and dedicated working groups. Key focus areas include:

• AI in production workflows
• Standards development
• Compliance

The alliance will be integrated into DEG events, including membership meetings and EntTech Fest, marking a significant step toward responsible AI adoption in the industry.