AI Models Steal the Spotlight in Fashion Ads

Say goodbye to human models and hello to AI-generated glam bots! Fashion brands like Mango are jumping on the AI bandwagon to speed up ad creation. In July, Mango used these digital beauties in their ads, just before reporting record profits. They plan to use AI models for all future collections, aiming for faster content turnaround. Other big names such as Nike, Louis Vuitton, and Levi Strauss are following suit. AI models cost way less than real ones. Real-life models charge $35 an hour, while AI counterparts cost $29 per month. Critics argue that AI can help with design innovation, even though some designers face backlash for using it.

Mango has invested in AI for years, creating platforms to boost efficiency. Their tech team worked with machines to create a cohesive mood board before "training" them with outfit images. Despite criticism, Mango plans to double its workforce and open 30 new stores. They see AI as a tool to amplify human creativity. Italian luxury brand Etro used AI for their spring 2024 campaign, featuring models in sci-fi-like settings. Their creative director, Marco De Vincenzo, loved the experience, noting that AI is just another way to express creativity.

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