AI Story App Sees Big Growth and Plans U. S. Expansion
South Korean tech firm Wrtn has announced that its new AI-driven entertainment platform is projected to bring in over $100 million this year.
The service, known as “Crack” in Korea and “Kyarapu” in Japan, lets users step into stories where they become the main character. Unlike typical AI chatbots that merely converse, Wrtn’s tool generates novels, images and audio on the fly based on user choices—keeping each experience fresh while mitigating privacy concerns.
Quick Success Snapshot
| Metric | Value |
|---|---|
| Launch in Korea | 2023 |
| Expansion to Japan | Early 2024 |
| Revenue (end‑2025) | ~$70 million |
| Daily active usage | ~2 hours per user |
| Paid‑user retention | >70% |
Users spend roughly the same amount of time on Crack/Kyarapu as they do watching Netflix or YouTube, and those who subscribe return consistently.
Ambitious Growth Roadmap
- 2027 Target: $700 million annual sales – tenfold increase from 2023.
- IPO Plans: 2028 or later, with potential listings in Korea or the United States (target launch by June 2025).
- Capital: Already secured ~130 billion won; a new funding round is planned for 2024 to fuel expansion.
Wrtn’s founder, Lee Seyoung, emphasized that the company is focused on scaling its AI content creation while maintaining user privacy and engagement.
