AI Studio Obsidian: A New Way to Create Stories

A new company called Obsidian is leveraging AI to help creators craft better stories. Founded by Wes Walker and Louis Gheysens, the company aims to streamline the storytelling process while ensuring the output remains authentic and emotionally resonant.

Beyond Advertising: Expanding into Film and TV

Obsidian's technology isn't limited to advertising. It also extends to movies and TV shows. The company has partnered with Imagine Entertainment, co-founded by Brian Grazer and Ron Howard, to explore AI's role in production.

AI Trained by Artists

Obsidian's AI is trained by experienced artists, ensuring it understands how to craft realistic and emotionally compelling narratives. Their proprietary technology, DigitalForge, enables real-time collaboration between artists, directors, and brand partners.

High-Profile Collaborations

Obsidian has worked with major brands like:

• Disney's ESPN
• Louis Vuitton
• The NBA

These collaborations have involved previsualizations for ad campaigns and A/B testing on creative concepts beyond just scripts.

Global Team and Operations

Obsidian is owned by Walker and Gang Group, co-founded by Gheysens. The company employs 27 full-time staff and hires freelancers as needed. Their team operates globally, with offices in:

• Los Angeles
• New York
• Paris
• Brussels
• Berlin
• Riyadh
• Dubai