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AI's Hidden Environmental Toll

Tokyo, LondonTuesday, October 28, 2025
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Artificial Intelligence (AI) is booming, but it's not all sunshine and roses. Behind the scenes, AI's growing appetite for resources is taking a toll on the environment.

The Resource Demand

  • Electricity: By 2028, AI could be responsible for over half of the power used by data centers.
  • Water: AI guzzles water for cooling systems.
  • Rare Minerals: AI hardware production relies on rare earth minerals, which have their own environmental costs.

AI as a Solution

AI can also be part of the solution:

  • Manage energy grids more efficiently.
  • Reduce emissions.
  • Improve water conservation.

Key Steps for Sustainability

  1. Beyond Traditional Metrics: Integrate sustainability into AI design.
  2. Quantify Environmental Impact: Measure energy consumption, carbon emissions, and water usage.
  3. Lifecycle Approach: Consider everything from raw materials to hardware disposal.

Cross-Sector Cooperation

Everyone has a role to play:

  • Hardware manufacturers
  • Data center operators
  • Software developers
  • Consumers

Challenges and Solutions

Challenges:

  • Lack of consistency in measuring environmental impact.
  • Difficulty in achieving environmental goals.

Solutions:

  • Green software engineering patterns.
  • Running AI workloads during high renewable energy availability.
  • Prioritizing modular, upgradable components.

Conclusion

Making AI sustainable is a complex task, but it's not impossible. With intentional, end-to-end redesign of the AI lifecycle, we can harness the positive potential of AI while protecting the environment.

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