Almost 100 years after the end of Prohibition, the alcohol industry is facing a new challenge in the United States. In New Mexico, where alcohol-related deaths are the highest in the country, lawmakers are considering two proposals to change how alcohol is taxed. One plan suggests a flat 3% tax rate, while the other adds a 20-cent healthcare fee per drink and adjusts for inflation. State Representative Micaela Lara Cadena, who chairs the tax committee, calls the current system "flat and regressive. " It hasn’t changed in decades, with taxes set at $1. 60 per liter of spirits, 45 cents per bottle of wine, and 41 cents per gallon of beer.

Public health advocates are pushing for higher taxes and stricter marketing rules. They argue that even small amounts of alcohol are unsafe. The alcohol industry, worth $260 billion, is worried about this message. They say it overlooks scientific details and cultural traditions. In many states, alcohol taxes haven't kept up with inflation. In Massachusetts, for example, alcohol taxes have lost 74% of their value since 1980.

The alcohol industry has a history of blocking tax increases, often spending large amounts on lobbying. However, public health advocates are gaining influence, helping shape World Health Organization guidelines. Recent data shows that younger generations are drinking less. This could help advocates push for higher taxes. The industry is concerned about this trend, seeing echoes of the Prohibition era.

Alcohol taxes have a significant economic impact. They bring in over $18 billion a year for the U. S. Treasury. But beyond taxes, the industry supports many jobs and businesses, from restaurants to tech companies. The battle over alcohol regulation has shifted from moral arguments to scientific evidence. Research now links alcohol to various cancers. The industry is expected to fight back hard to protect its profits.

Alcohol Taxes: A New Fight

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