The world of women's sports just became a lot more exciting. To kick it all off

        Allyson Felix, the superstar track and field legend with a whopping 7 gold medals, is huge player. But this time, she is not the only one.  Central to all of her work is Felix's  new management firm Always Alpha, alongside Cosette Chaput.

        Cosette Chaput is a well-known figure in the industry and the company teamed up with marketing firm Deep Blue Sports, headed by Laura Correnti. Along with Sue Bird.

        The Big Idea? It is about giving all the power and management the hardworking female athletes deserve in the sport space.

        Sports management can feel a little uneven, even in 2024.

        The sport industry can seem to be toxic at times, but girls have not stopped fighting.  Deep Blue Sports and Always Alpha are giving female sports management the power and the  spotlight it needs.

        Never one to shy away from breaking norms, always alpha was founded in the brand-new year along with Cosette Chaput.

        While we are at it, let us not forget about Deep Blue, who started its passion project back in 2013.  This is where all of the magic happens.

        The timing of this business venture is significant. It starts during the  National Girls and Women in Sports Day.

        This unit has some of the best in the game under their management, including Temwa Chawinga, Barbra Banda, and Niamh Charles.

        Always Alpha and Deep Blue are putting all of their cards out on the table. They are preparing for the Super Bowl and the Women’s Sports House in Cannes Lions Festival

        At the heart of Deep Blue Sports was a clear vision, from its inception, the founders were passionately focused on unlocking new business models and opportunities for women in sports.

        We are also seeing a lot of collaborations with major brands.

        This all might sound high-end but, it would be wrong not to acknowdlege the general consensus that the industry is pretty behind the times.

        This venture aims to create strategic and operational services that empower female athletes.  This will be a game-changer for sure if it warrants a whole new level of athletic potential!

Allyson Felix Kicks Off A Brand New Women #Sports Vibes!

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