Amazon's Fire TV Gets a Fresh Look and New TVs
Amazon has given its Fire TV a makeover. The new design is cleaner and easier to use, putting the focus on the content you want to watch. The update also includes a new Fire TV app, and Amazon is launching its own televisions called Ember Artline TVs.
A Simpler, More Intuitive Interface
The new Fire TV interface is simpler, featuring:
- Rounded corners
- Different colors
- More space between items (reducing clutter)
- More apps on the home screen
- Clear categories like Movies, TV, Live TV, Sports, and News
Navigation is now easier, making it faster to find what you want to watch. The interface shows content from your favorite services and suggests new movies and shows. The live TV tab organizes live content from different services, while the sports section displays live games and other sports content.
Ember Artline TVs: Where Art Meets Technology
Amazon's new Ember Artline TVs blend into your decor when not in use, resembling art with customizable frames. Features include:
- 4K QLED screens
- Dolby Vision, HDR10+ support
- Wi-Fi 6 connectivity
- 10 different frame options
- Access to over 2,000 pieces of free art
- Option to use your own photos
Alexa+ Integration for Enhanced Control
Alexa+ is built into the Fire TV, allowing you to:
- Ask questions
- Find content
- Perform tasks like calling an Uber
The AI service will be included with a Prime subscription.
Rollout and Availability
The new Fire TV interface and mobile app will start rolling out in February, with more countries and devices receiving the update later this spring.
