Apple's Big Bet on Movies: What F1 Means for the Future

Apple has been trying to make it big in the movie world, but so far, it's been a bumpy ride. The company has spent a lot of money on films that didn't do so well, like "Killers of the Flower Moon" and "Napoleon." But now, things might be looking up. The movie "F1," starring Brad Pitt, just had a great opening weekend, making over $146 million worldwide. This could be a big deal for Apple, giving them a reason to keep investing in movies.

What Does This Mean for Apple's Future in Hollywood?

The company has been quiet about its plans, but there are a few possibilities:

1. Go All-In on Big-Screen Releases

   • Like Amazon MGM, Apple could build a big team to handle distribution and marketing.
   • Risk: This could be a huge undertaking and might not be the best idea for Apple right now.

2. Be More Selective with Movie Projects

   • Focus on a few high-quality movies that align with Apple's brand.
   • Risk: Relying on other studios for distribution could be risky if movies don't perform well.

3. Focus More on Streaming

   • Release movies directly on Apple TV+ after a short theatrical run.
   • Risk: This might not be the best way to build a strong movie brand, and theater owners might not be happy.

4. Buy a Hollywood Studio

   • With its massive cash reserves, Apple could acquire a studio and gain access to a library of movies and in-house expertise.
   • Risk: This would go against Apple's usual approach of creating things from scratch, and running a studio comes with a lot of challenges.