Apple's New Deal for App Makers: What's the Catch?

Apple has introduced a new program that halves its App Store fees for certain developers. The catch? They must use Apple's technology to build their apps. This includes tools for tracking purchases, verifying ages, and processing in-app buys.

Mini Apps Take Center Stage

These "mini apps" are small software bits inside larger apps, similar to those found in Discord. They're built using web technologies like HTML or JavaScript. Big players like China's WeChat offer millions of these mini apps for tasks like tracking packages or shopping online. Even AI companies like OpenAI are integrating mini apps into their chatbots.

A Strategic Move Under Regulatory Pressure

This isn't just a generous gesture. Apple has faced regulatory pressure in Europe and the U.S. to loosen its control over the App Store. In most places, it's the only way to get software on an iPhone. Apple has previously offered similar deals, such as for video and news apps, to keep developers within its ecosystem.

Apple's Stance vs. Critic Concerns

Apple argues that its tech and rules benefit both developers and users. However, critics might see this as a way to maintain control while appearing generous. The new program requires developers to provide Apple with details about each mini app they offer.

Apple's Growing Embrace of Mini Apps

Apple has been warming up to mini apps lately. Last year, it allowed them to charge for in-app purchases using Apple's software. All iPhone apps still go through Apple's review process before hitting the App Store.