entertainmentneutral

Apple’s Secret New York Project

Grand Central Terminal, New York, USAFriday, March 13, 2026

markdown

Apple’s Grand Central Mystery

A big Apple store in Grand Central is shut for now, and no one knows why.

Photos show walls, curtains, lights and cameras set up on the balcony.

Some speculate Apple might be filming a special video for its 50‑year party, or perhaps a new gadget is on the way.

  • Grand Central store
    • Reopens: Saturday, March 14 at 10 a.m.
    • Current status: still closed

  • Fifth Avenue Apple shop
    • Brief closure: Monday, March 23 from midnight to 3 a.m.
    • Likely maintenance on the glass cube entrance

This shop normally stays open all day, every day.

Apple will celebrate its 50th birthday on April 1, so fans are eager to decode the New York surprises.

A photo from a visitor shows people lining up with stanchions and a “Guest Check In” sign, hinting at an event inside.

Later, the tech site MacRumors received an invite to a secret Apple experience at Grand Central.

Finally, news broke that Apple arranged a surprise Alicia Keys concert in the terminal.

Actions