Avatar's New Adventure Starts with a Whimper in North America

Global vs. Domestic Performance

James Cameron's latest epic, Avatar: Fire and Ash, kicked off its global journey with a mixed bag of results.

• Worldwide: $345 million
• North America: $88 million (below expectations of $100 million)

Audience Reception

Despite its 3.25-hour runtime, the movie has received strong audience approval with an A CinemaScore, matching its predecessors.

Historical Context

• First Avatar (2009):
• Opening: $77 million
• Final Gross: $2.97 billion (highest-grossing film of all time)

Possible Reasons for Lukewarm Start

1. Short Holiday Window: Only 6 days before Christmas.
2. Strong Competition:
   • Faith-based hit: David
   • Thriller: The Housemaid

International Success

• Winning Over Tough Markets: Asia and Latin America, where sci-fi often struggles.

Future Outlook

• Potential Global Sensation: Following in the footsteps of its predecessors.
• Box Office Battles: Year-end holiday season unfolding with many factors at play.