Bang & Olufsen Brings a New Sound Experience to Seoul

Opening Date: April 15
Location: 4th floor, beside the Emerald Lounge

Bang & Olufsen has launched its first Korean store in a bright, colorful space that blends modern flair with the brand’s classic Nordic aesthetic. The layout moves beyond a showroom, inviting shoppers into a living‑room‑like environment that feels upscale yet approachable.

Highlights

• Featured Models
• Beosound A9 – flagship speaker with immersive sound
• Beosound 2 – compact, studio‑grade design
• Beosound A5 – portable yet powerful

• Beosound Balance – sleek, balanced performance

• Home‑Ready Design
  Products that seamlessly fit various decor styles, including headphones and portable devices for on‑the‑go listening.

• Listening Zone
  A dedicated area with Kvadrat fabric curtains that create a calm acoustic environment for larger speakers, letting customers experience true depth and balance.

• Atelier Service
  A custom‑design studio where customers can choose materials, colors, and finishes to personalize their Bang & Olufsen products.

Opening Perks

• Free Refreshments for those who test products on opening day.
• Chocolate gifts for smaller purchases; an aluminium pen inspired by the Beolab 18 design for larger buys.
• Special Discounts on soundbar bundles and display models.

“This is Korea’s first store to showcase Bang & Olufsen’s fresh spatial concept,” a spokesperson said. “We hope visitors will enjoy a richer experience of sound and design in a warmer, more sensory environment.”