Banijay and All3Media Join Forces to Build a Global Entertainment Powerhouse
Banijay Entertainment and All3Media have combined to form a single company valued at $8 billion, creating a media powerhouse that now operates across 25 countries. The new conglomerate boasts more than 265,000 hours of content, featuring flagship titles such as MasterChef, Big Brother, and Peaky Blinders. The merger delivers an unmatched library, robust distribution networks, and a slate of high‑quality productions that set it apart in today’s fast‑moving media landscape.
UAE-Backed Funding Drives the Deal
The partnership was facilitated by RedBird IMI, a joint venture between New York’s RedBird Capital Partners and Abu Dhabi’s International Media Investments. Known for its long‑term perspective, the UAE investor helped secure the transaction. RedBird IMI is headed by Sheikh Mansour bin Zayed Al Nahyan, who also owns Manchester City and several regional media outlets.
Expanding Gulf Storytelling
Beyond acquiring content, Banijay plans to tap the Gulf’s rich storytelling potential. The company already produces projects in the UAE, such as The Lost Kingdom of Arabia and a dinosaur history series on Saadiyat Island. By expanding locally, Banijay aims to transform the UAE into a major exporter of original programming rather than just a market for foreign shows.
Growth in Live Events
Live events will also expand under the new umbrella. Banijay has produced major spectacles like the Milano Cortina Winter Olympics opening ceremony and the FIFA World Cup in North America. The company sees significant opportunities in sports, especially with upcoming events such as Saudi Arabia’s 2034 World Cup. Live‑event work aligns well with the Gulf’s diversification goals into gaming and immersive experiences.
Three-Year Success Metrics
Banijay will measure success by financial growth—targeting higher revenue and profit—and creative output, including new formats and high‑quality productions. The merged entity is projected to generate over €4.3 billion in revenue and €700 million in earnings by 2025, with cost savings of €50 million within a year.
Experts note that the merger positions Banijay to capture audiences in a world where streaming now accounts for nearly half of TV viewing. While the deal is primarily strategic and financial, stakeholders hope it will spark more local production in the Gulf and help regional talent reach global audiences.
