Bears Fever: How the Team's Success is Fueling Merchandise Sales

The Chicago Bears' recent success on the field is having a big impact off the field. Stores selling sports collectibles are seeing a huge surge in sales of Bears merchandise. This includes player cards, autographed jerseys, and other items.

Local Stores See Spikes in Sales

Elite Sports Cards and Comics

• Stock of Bears-related products has dropped by half in recent weeks.
• Owner Ronnie Holloway reports a significant jump in sales, especially after the Bears' big win against the Packers.
• Sold many autographed jerseys, including one of Caleb Williams for $350.

Bleachers Sports in Wilmette

• Autographed and framed Bears jerseys selling for about $1,500 each, up $500 from a year ago.
• Sold over 150 Caleb Williams jerseys in the last year, indicating his growing popularity.

Collectible Player Cards

• Some cards cost just $1, but rare or rookie cards can sell for thousands.
• Montrose Avenue store had to restock Bears cards after they sold out quickly.

National and Regional Trends

Nationally

• Bears fans are spending a lot this holiday season.
• Since the Bears' big win against the Packers, player jerseys and other merchandise have been the top sellers on Fanatics.com.
• Sales have increased by 50% from last season.

In Wisconsin

• Bears items are selling fast.
• WSC Sports in Waukesha offers a wide range of Bears gear, from mini helmets to jerseys of current and legendary players.

Factors Influencing Sales

• The Bears' playoff run has not happened since 2021, making fans eager to buy merchandise.
• Some players have exclusive deals with Fanatics, which can limit the availability of their products in other stores.
• The Bears' slow start to the season did not help sales, but their turnaround, led by unexpected players, has fueled demand.
• The 1985-86 Super Bowl-winning team still draws the most attention.