Bentley's Green Initiatives: Eco-Friendly Paint and Collaboration within Volkswagen Group
Crewe, EnglandMonday, October 7, 2024
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Bentley is taking significant steps towards sustainability, aiming to reduce emissions in its paint shop and exploring the use of recycled materials for car paints. The luxury automaker shares these strategies with sister companies Audi and Lamborghini under the Volkswagen Group umbrella. Regular meetings between Bentley's Andreas Lehe and Lamborghini's Ranieri Niccoli focus on topics like individualization, product personalization, and regulatory compliance without compromising brand identity. Despite advancements in automation, Bentley maintains a human touch in its manufacturing process, ensuring that craftsmanship remains at the core of their luxury vehicles. This balance between technology and traditional methods is integral to preserving what sets Bentley apart from other manufacturers.
