Big 12's Bold Moves to Boost Schools' Cash

The Big 12 Conference is making waves with a new financial plan to bring in big bucks. They're teaming up with investment firms RedBird and Weatherford Capital to offer schools a chance to grab up to $30 million each. This isn't about selling shares of the conference, though. It's more like a smart financial move to help schools stay afloat in tough times.

Playing Catch-Up

The Big 12 is playing catch-up with the big leagues like the SEC and Big Ten. These powerhouses rake in more money, but the Big 12 is finding its own way to stay competitive. They're thinking outside the box, trying new things, and making deals that others might not even consider.

A Comeback Story

Just a few years ago, things looked bleak for the Big 12. They lost big names like Texas and Oklahoma, but they've bounced back stronger than ever. Now, they're handing out record amounts of cash to their schools and signing deals left and right. From energy drinks to basketball tournaments, they're making waves.

Leadership and Innovation

The Big 12 Championship game was a huge hit, drawing in millions of viewers and setting attendance records. Commissioner Brett Yormark is leading the charge, pushing the league to be bold and innovative. He's not afraid to take risks and challenge the norm.

Yormark's background in entertainment and sports has given him a unique perspective. He's brought in big names and secured major deals, like a partnership with the NFL. The Big 12 is also thinking globally, planning games in London and Dublin.

Schools on the Move

Schools in the Big 12 are making their own moves too. Utah, for example, is teaming up with a private equity firm to create a for-profit entity. It's all about finding new ways to bring in revenue and stay ahead of the game.

Seizing the Moment

Yormark is all about seizing the moment. He's not slowing down, and neither is the Big 12. They're charging ahead, ready to take on whatever comes their way.