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Boosting Mom Confidence: A New Plan for Baby Feeding in Zahedan

Zahedan, IranFriday, June 5, 2026

Pregnant mothers in Zahedan often stop breastfeeding sooner than health experts hope.
The main reasons are a lack of confidence, insufficient knowledge, and social pressures that make the task feel hard.

Researchers tested whether an educational program built on the Theory of Planned Behavior could help.
This theory posits that behavior depends on one’s thoughts, feelings, and perceived social norms.

Study Design

  • Intervention group: Received lessons explaining the benefits of breastfeeding, problem‑solving strategies, and how to seek support.
  • Control group: Received the standard information normally given in clinics.

After a few weeks, both groups were reassessed for:

  • Initiation and continuation of exclusive breastfeeding.
  • Confidence in their ability to breastfeed.

Key Findings

Outcome Intervention Group Control Group
Exclusive breastfeeding rates Higher Lower
Confidence scores Noticeably increased No significant change

The educated group was more likely to keep breastfeeding and felt stronger in handling challenges. Their confidence scores rose noticeably, suggesting the program changed their mindset and made them feel capable.

Implications

Teaching mothers with a clear plan that covers knowledge, attitudes, and social support can raise breastfeeding rates. Health centers in the region could adopt this approach to help more babies receive optimal nutrition.

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