Boosting Player Engagement: Salsa and Optimove Team Up
In a move set to shake up the iGaming world, Salsa Technology and Optimove have joined forces. This isn't just any partnership; it's a game-changer for operators in Latin America, especially Brazil.
A Strategic Alliance
Salsa, a big name in the region, is now the first Brazilian platform to integrate with Optimove. This means operators using Salsa can now access advanced CRM marketing tools more quickly and easily.
Streamlining Operations
The partnership is all about making things smoother. It cuts down the time and effort needed to set up Optimove's services. This is a big deal because it allows operators to focus more on keeping players engaged and less on technical hassles.
With this integration, operators can now offer personalized experiences to players in real-time, which can help increase player loyalty and value over time.
Timing is Everything
The timing of this partnership is crucial. Latin America's iGaming market is growing fast and changing rapidly. With new regulations coming into play, operators need to shift their focus from just attracting new players to keeping the ones they have.
This is where Optimove's expertise in personalized marketing comes in handy. By working together, Salsa and Optimove are helping operators navigate this new landscape more effectively.
Market Presence
Both companies have a strong presence in Latin America. Salsa has a solid footprint in Brazil and other countries like Uruguay, Peru, Mexico, Portugal, Spain, and Malta. Optimove, on the other hand, is known for its advanced CRM and personalization capabilities.
Together, they are offering operators a powerful combination of data, automation, and market knowledge.
Availability and Support
The integration is already available for all Salsa operators in Brazil and Latin America. Both companies are committed to supporting their shared clients through the onboarding process and beyond. This ensures that operators can start seeing the benefits of this partnership right away and continue to do so in the long run.
About the Companies
Salsa Technology is known for its reliable and localized iGaming solutions. Its platform, Fórmula-Bet, offers a range of services, from operational management to game aggregation and custom game development.
Optimove, meanwhile, is a leader in AI-driven marketing solutions. Its Positionless Marketing approach allows marketing teams to work more efficiently and effectively.
A Win-Win Partnership
This partnership is a win-win for everyone involved. Operators get access to advanced marketing tools, players get a more personalized experience, and both Salsa and Optimove strengthen their positions in the Latin American market. It's a smart move that's set to make a big impact.
