Imagine a world where our brains are the key drivers of economic change. That's the idea behind the brain economy, which emphasizes brain health and brain skills for a smoother transition into new economic landscapes. We're talking about major shifts like the bioeconomy, green economy, care economy, and digital transformation. Each of these needs sharp minds and healthy brains to succeed.

The care economy, for example, is all about valuing and investing in care services and work. This isn't just about being nice; it's crucial for economic growth and social well-being. Similarly, the green transition is about creating sustainable and fair societies to tackle climate change and environmental damage. Digital growth and innovative solutions for businesses and citizens are the targets of the digital transition. And the bioeconomy? That's about using biological resources like plants and microorganisms for products, services, and processes.

Brain capital, which includes both brain health and brain skills, is the secret sauce for future economies. We need to shift from a brain-negative economy that drains our brain power to a brain-positive one that boosts it. This brain economy transition is vital for educational achievements, upskilling, and reskilling.

So, how do we make this happen? Well, that's where the roadmap comes in. It's like a detailed GPS for navigating this brain economy journey.

Brain Power: Fueling Future Economies

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