Can AI Help Us Give Better?

A Nation's Generosity

People in America are generous. In 2024, donations reached new heights, especially when families struggled with delays in food assistance. Yet, overall giving has stayed at 2.5% of GDP for 50 years. The issue isn't a lack of caring. It's a lack of tools to turn that caring into real change.

AI: The Missing Piece

AI could be the missing piece. It can:

Connect data across different causes
Predict needs before they happen
Turn donations into measurable progress

Think of generosity as the fuel and AI as the engine that makes it go further.

Leading the Change

A group called the Generosity Generation is leading this change. They believe in:

Working together
Sharing information
Using technology to make a bigger impact

The goal is to use AI to help people do more good, not just do more work.

The Catch

But there's a catch. Many nonprofits struggle with software that's supposed to save time but ends up creating more work. The cost and complexity often outweigh the benefits.

What if AI could work in the background, handling tasks like:

Drafting grant proposals
Surfacing insights

So people can focus on building relationships and driving their missions?

Trust is Key

Trust is key here. AI tools must be:

Transparent
Secure
Accountable

Nonprofits and companies alike need to ensure that the technology they use reflects their values. Human-led AI keeps people in the loop, ensuring that decisions reflect human judgment, not just machine logic.

Multiplying Impact

When AI earns trust, it can multiply impact. Fundraisers can:

Find the right message faster

Companies can:

See where volunteer hours matter most

Foundations can:

Match funding quickly

And when guided by transparency and accountability, AI not only protects trust but deepens it.

Data into Understanding

Data has always told us what happened. AI shows us what's possible. It turns data into understanding, helping organizations communicate with their communities in a way that resonates.

Personalization in the social sector isn't about selling more; it's about seeing more:

Who needs help
What inspires them
Where generosity has the most impact

Transparency and Engagement

When data builds transparency, people engage. When they engage, generosity grows. That's how trust translates into impact.

Transforming Generosity

Pair human purpose with autonomous tools, and giving doesn't just scale—it transforms. That's how we turn information into action and generosity into a movement.