Aaron LaBerge, the new CTO of Penn Entertainment (the company behind ESPN Bet), has a big challenge ahead of him.  He's got to help ESPN Bet catch up to giants like FanDuel and DraftKings in a rapidly growing market.  

But is betting on sports really a good idea?  Think about it: In just a few years, Americans have wagered over $120 billion on sports, raking in billions for the industry.  That's a lot of money changing hands!  

LaBerge's got some tricks up his sleeve though.  He's spent years at Disney, so he knows a thing or two about making people want to spend their money.  He's hoping to use ESPN's massive brand power to attract new bettors, especially those who already love fantasy football.  

But here's the catch: ESPN Bet is still playing catch-up.  They're hoping to get their 19th state license soon, but that's still a long way from being everywhere.  And while they're working on simplifying the betting language, will it be enough to convince people to trust them with their money?  

LaBerge says that ESPN's unique ability to connect with its audience through data will be key to their success.  They want to understand how people use ESPN and then tailor their betting offers accordingly.  But is that enough to stand out in a crowded field?  

It's a risky move for Penn Entertainment to bet big on ESPN Bet.  The sports betting industry is still evolving, and there's no guarantee that ESPN's brand power will be enough to win over customers.

Can ESPN Bet Score Big in the Wild West of Sports Gambling?

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