Cane‑Party: A 30‑Year Celebration That Turns Super Bowl Week Into a Celebrity Hangout

San Francisco, CA –
Raising Cane’s celebrated its 30th anniversary by turning the city into a celebrity playground during Super Bowl week. Owner Todd Graves orchestrated a series of high‑profile events that spanned from a pre‑party at Charmaine’s on Saturday night, to brunch at Villon on Sunday morning, and culminated in watching the game from custom suites at Levi’s Stadium in Santa Clara.

Graves, a lifelong football fan and Georgia native, has long viewed the sport as a gateway to bring diverse people together. On game days he creates buzz by inviting fans, teammates—and even the players—to work a shift at his restaurants. In 2024, stars such as Christian McCaffrey and Matthew Stafford joined the festivities, while former quarterback Sam Darnold worked a shift to celebrate his Super Bowl title.

The gathering boasted an impressive lineup of celebrities, including Alix Earle, Jessica Alba, Emma Roberts, Machine Gun Kelly, Cardi B and Logan Paul. Each guest savored the same menu that has defined Raising Cane’s for three decades, underscoring the brand’s consistency. The event also provided Graves with a unique networking platform—turning casual conversations into lasting relationships that boost marketing and community ties.

Beyond the food, the week served as a lesson in how shared passions can unite strangers. Guests from varied walks of life mingled, exchanged ideas, and forged friendships that extend far beyond the Super Bowl. Graves’ strategy proves that a simple menu, coupled with a love of sport, can transform a birthday celebration into a powerful networking platform.