UBS has shifted its view on CBRE, the big name in office space management. The Swiss bank now says that worries about artificial intelligence cutting jobs and shrinking the need for office buildings are too much. It lifted its recommendation from neutral to buy and pushed up the 12‑month price target by almost six percent, to $185 from $175. That change signals a potential 21% rise from the last close, putting CBRE on track for new record highs.

The stock had a rough run earlier this month. In just two days, it fell 20% after investors panicked that AI could replace many white‑collar roles. Those fears made people think fewer workers would need office space, which could hurt the whole commercial real estate market. CBRE shares are down about 14% so far in February.

UBS analyst Alex Kramm argues the company can handle the AI wave. He points out that CBRE’s business is complex and highly local, making it harder for automation to replace its services. Kramm also notes that CBRE’s recent quarterly report shows strong guidance and momentum into 2026. He believes the company is set for 14‑19% year‑over‑year growth in fiscal 2026, while the market is only pricing in about 7% medium‑term revenue growth. That leaves room for upside.

The bank’s upgrade comes after CBRE, formerly known as CB Richard Ellis and earlier Coldwell Banker, has built a solid position in the industry. UBS sees the firm’s fundamentals as robust and thinks investors should consider buying now to benefit from a potential rebound.


UBS shifts stance on CBRE: from neutral to **buy**  
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- **New 12‑month target:** $185 (up ~6 % from $175)  
- **Projected upside:** 21 % from last close, heading toward new record highs

Recent Market Volatility
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* Earlier this month: CBRE shares plunged **20 %** in two days amid AI‑related fears.  
* Current February performance: down **≈14 %** year‑to‑date.

Why UBS is bullish
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- **Complex, local business model** makes automation less effective.  
- Strong quarterly guidance and momentum into 2026.  
- Expected FY 2026 growth: **14‑19 % YoY**, versus market’s ~7 % medium‑term revenue growth.

Strategic Positioning
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CBRE, formerly CB Richard Ellis and Coldwell Banker, has built a solid industry foothold. UBS sees robust fundamentals and urges investors to consider buying now for potential rebound upside.



CBRE Shares Bounce Back as AI Fears Fade

UBS shifts stance on CBRE: from neutral to buy

Recent Market Volatility

Why UBS is bullish

Strategic Positioning

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