entertainmentneutral
CBS Shifts Medical Drama to January
USATuesday, May 27, 2025
Come January, the Sunday night lineup will change again. Tracker will be followed by Y: Marshals, another Sheridan-produced series starring Luke Grimes, at 9 PM. Watson will then air at 10 PM. Reisenbach is confident that Tracker and Y: Marshals will be strong lead-ins for Watson. She also noted that Watson performs well on streaming platforms, particularly on Paramount+. This performance suggests that viewers who miss the 10 PM airing can still catch up on streaming. This strategy allows CBS to reach a wider audience and keep fans engaged.
It's worth noting that holding a new scripted series for midseason is unusual. Midseason runs are often too short to fully establish a new series. Typically, shows held for midseason are popular veterans that fans would follow anywhere. Examples include The Rookie and Family Guy, which have been benched by ABC and Fox, respectively. Reisenbach put this in perspective by comparing it to streaming services. Streamers often have longer gaps between seasons, sometimes releasing new episodes every 18-24 months. This gap can be much bigger than a year, especially between the first and second seasons.
This decision by CBS raises questions about the future of television scheduling. With the rise of streaming services, traditional broadcast networks are facing new challenges. They must balance the need to attract viewers with the convenience of on-demand content. The strategy of holding shows for midseason and promoting streaming options shows how networks are adapting to these changes. It will be interesting to see how this approach affects viewer engagement and the overall success of Watson.
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