Celebrating Christmas with Faith and Family
Bill Abbott, the CEO of Great American Media, is a passionate advocate for Christmas movies that reflect Christian values. His company, based in Arlington, Texas, is set to release 14 new Christmas films this year.
A Journey Through the Media Industry
Abbott's career is marked by significant milestones. He previously served as the CEO of the company that owns the Hallmark Channel. In 2020, he left that position and founded Great American Media, which has since grown rapidly. In 2023, the network was ranked the fastest-growing TV network for an entire year.
A Mission Beyond Entertainment
Great American Media aims to serve an audience seeking content that aligns with their faith and values—something Abbott believes mainstream media has overlooked. The network's Chief Content Officer, Candace Cameron Bure, is renowned as the "queen of Christmas" for her numerous holiday movies.
This Year's Holiday Offerings
This year's lineup includes a film starring Candace Cameron Bure and another featuring Danica McKellar. Abbott is enthusiastic about these releases, emphasizing how they naturally incorporate faith and the true meaning of the season.
What Makes a Great Christmas Movie?
According to Abbott, a good Christmas movie isn't just about following a formula. It should:
- Feature a compelling story and character arc.
- Celebrate the season with elements like music and wardrobe.
- Leave viewers feeling optimistic and uplifted.
A Different Approach to Holiday Films
Great American Media's films stand out by focusing on the true meaning of Christmas, rather than just its commercial aspects. Abbott believes entertainment should reflect the values and culture of the majority of the country. He hopes their movies will inspire and uplift audiences during the holiday season.
