Celebrities Creating Their Own Fun: The Story of Medium Rare

Medium Rare: Turning Celebrity Dreams into Live Events

The Beginning Medium Rare is a company that helps famous people create their own live events. It all started when two guys, Adam Richman and Joe Silberzweig, met Shaquille O'Neal at a music festival. Shaq loved the energy and jokingly said he wanted to DJ there. They took him seriously and helped him create Shaq’s Fun House, a big party with music, games, and lots of fun.

Expanding the Vision This success led to more famous clients. Rob Gronkowski, Travis Kelce, and Guy Fieri all wanted their own events. Medium Rare helps them plan everything, from finding the right place to getting sponsors. They even split the profits with the celebrities. It’s a win-win situation.

Bootstrapping to Success The company started with no outside money. Richman and Silberzweig used their own savings and took big risks. Later, they got some investment from Kygo’s venture firm. Now, they are worth around $50 million.

Recent Success One of their latest projects was John Summit’s festival. It was a huge success, selling out two days in a row. The venue, Randall’s Island, used to host a big electronic music festival, but it stopped in 2023. Summit’s event brought it back to life.

The Future Medium Rare is always looking for new ideas and clients. They want to keep making unique experiences for famous people and their fans. Who knows, maybe they’ll work with someone even bigger in the future.