CES 2025: What's Next in Entertainment Tech? Experts Weigh In

Attending CES 2025 in Las Vegas? Among the 2. 5 million square feet of exhibits showcasing everything from smart bird feeders to advanced prosthetics, don't miss the Variety Entertainment Summit. Happening at the Aria Resort & Casino on January 8, this is where the future of entertainment meets tech. Moderating the "Succeeding With AI and Entertainment" panel is Jay Tucker from UCLA Anderson. Join execs from Amazon, Netflix, and more to discuss AI's role in entertainment. Will it be a game-changer or a worry? NASCAR's Tim Clark shares how gaming platforms like Roblox and Fortnite are transforming fan engagement. "Watching NASCAR used to be with your dad. Now, it can be through a video game, " Clark notes. While overnight fan growth might not happen, the benefits are already there.

AI's sudden rise has sparked excitement and fear. industries struggle to understand its potential. Tucker warns, "It's on an exponential curve humans can't grasp. " Fox's Melody Hildebrandt urges studios to learn from past tech revolutions. "We don't need to give up control to big tech, " she says. New deals should include data protection clauses. With the legal framework for AI still unclear, both creatives and corporations face uncertainty. Tucker emphasizes, "It’s challenging to create rules that benefit everyone. " This discussion is crucial as AI continues to sway the entertainment landscape.

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