Chicago’s New Stadium Gets a Big Name: McDonald’s Park

Location: The 78, South Loop
Opening Year: 2028 (MLS season)
Naming Rights: McDonald’s, effective until at least 2040

A Naming First

• First U.S. pro‑sports venue to carry a fast‑food brand name.
• Reflects shared values between Joe Mansueto (owner) and McDonald’s.

Beyond the Pitch

• Capacity: 22,000 seats
• Price tag: $750 million (Mansueto‑funded)
• Opening date: 2028, ahead of the MLS season
• Events: Soccer, concerts, community gatherings, fan‑focused programming all year.

McDonald’s Involvement

• Flagship restaurant on site, opening spring 2028.
• CEO Chris Kempczinski’s vision: “a place that serves up joy, brings together community, delivers impact and is designed to serve generations to come.”
• Special seating for Ronald McDonald House families with pre‑game meet‑and‑greets.

Youth Soccer Impact

• Program: Participate, Learn, Achieve, Youth Soccer (P.L.A.Y.S.)
• Goal: Double Chicago Public Schools served from 70 to 140 by opening; long‑term aim for >280 schools and >125,000 students.

The 78 Development

• Site: 62‑acre undeveloped land in South Loop
• First phase features:
• 1,400 ft of riverfront
• New water taxi stop
• Miles of bike trails
• Public parking
• Sports fields

Design Evolution

• Original renderings: Warehouse‑style, nodding to Chicago’s industrial past.
• Current images: Highlight McDonald’s iconic golden arches at entrance and inside the stadium.

Significance

• Provides the Chicago Fire with a permanent home, freeing them from Soldier Field and suburban venue scheduling conflicts.
• Anchors the long‑awaited revitalization of The 78, blending sports, community, and commerce.