Chilling Vibes Hit the Slopes: Corona Cero's Winter Olympics Move
Corona Cero is stepping up its game, bringing beach vibes to the snowy slopes of the upcoming Milano Cortina 2026 Winter Olympics. As the first non-alcoholic beer sponsor for the Winter Games, the brand is all about celebrating every big and small win, no matter the season.
More Than Just Beer and Sports
This isn't just about beer and sports; it's about giving people more choices for any occasion. Corona Cero is teaming up with the International Olympic Committee (IOC) to promote responsible drinking and connect fans and athletes who are of legal drinking age.
"For Every Golden Moment" Campaign
The brand's "For Every Golden Moment" campaign is all about those special moments in life, whether you're an athlete or just enjoying the view. They're rolling out:
- Activations
- Samplings
- A contest to win a trip to the 2026 Winter Games
Rapid Growth & Expansion
Corona Cero has been growing fast since its debut at the Paris 2024 Olympics. It's now in over 55 countries and is the fastest-growing beer brand in AB InBev's no-alcohol lineup. With the Olympics partnership extended through 2032, Corona Cero is making a big splash.
