China’s Youth View Their Own Country: A New Survey

A new set of surveys reveals how people born after 1990 (post‑90s) and those born after 2000 (post‑00s) perceive China today.

• Post‑90s: 357 respondents surveyed in 2019
• Post‑00s: 1,672 respondents surveyed in 2025

Both surveys examined attitudes toward China’s domestic image—the collective perception of the country across five domains: society, politics, economy, culture, and environment. Each domain was probed with Likert‑scale items to gauge the intensity of agreement or disagreement.

Media Habits and Their Influence

The studies also gathered detailed media‑use data:

• Preferred social platforms
• Frequency of news show consumption

By correlating media habits with image responses, researchers aim to uncover whether specific media channels shape young people’s views of China.

Rigorous Validation

Prior to release, the team performed comprehensive quality checks:

• Internal consistency testing
• Exploratory and confirmatory factor analyses

These steps ensure the survey reliably measures its intended constructs.

Interpreting Cross‑Generational Comparisons

Although measurement tools remained largely consistent, the six‑year gap between surveys introduces variables such as shifting political climates and technological advances. Thus, any comparative analysis must account for these contextual changes.

Data Availability

The dataset is now publicly accessible, offering a robust framework for future research into national image and media influence across generations in China.