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Choosing the Right iPhone in 2026: A Tricky Task Ahead

Wednesday, November 19, 2025
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For years, choosing an iPhone was straightforward. You had four choices: two standard sizes and two Pro sizes. But next year, things get complicated.

Fall 2026: The Premium Launch

  • iPhone 18 Pro
  • iPhone 18 Pro Max
  • New Foldable Model (possibly called the iPhone Fold or iPhone Ultra)

Spring 2027: The Budget and Mid-Range Options

  • iPhone 18e
  • iPhone 18
  • iPhone Air 2

This staggered release and the introduction of a foldable model make choosing an iPhone much harder.

A Familiar Shift, Bigger Challenges

This isn't Apple's first lineup shake-up. This year, they replaced the iPhone Plus with the iPhone Air, which packs Pro-level power. Many Pro users, including the writer, opted for the Air instead. But next year, the decision will be even tougher.

  • Base Model Buyers: What do you do when there isn't one? Splurge on a Pro model or wait for a cheaper option?
  • Air Lovers: You'll have to wait until spring for the Air 2.
  • Pro Users: Will you be tempted by the new foldable model with its bigger screen and better battery life?

A Risky Strategy

Apple is taking a risk with these changes. Their old 2x2 matrix strategy worked well for years. But now, users will have to think more carefully about which iPhone to choose. It's not just about size or price anymore—it's about features, release dates, and new technologies.

So, what will you do when it's time to upgrade to the iPhone 18?

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