sportsneutral

College Sports: Big Money, Bigger Problems

USATuesday, December 23, 2025
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A New Era of Compensation

College sports have undergone a significant transformation in recent years. Athletes are now being paid, with some earning millions. This shift was catalyzed by two major court rulings:

  • 2021 Supreme Court Decision: The NCAA can no longer limit benefits for athletes.
  • NIL Rights: Athletes can now be compensated for their name, image, and likeness (NIL).

Financial Implications

While money is flowing in, it's not all positive. Universities need substantial funds to stay competitive. Some institutions, like the University of Texas and Ohio State, have sports programs valued at over a billion dollars. Despite this, they are barely breaking even.

Bold Moves and Partnerships

The University of Utah has taken a daring step by partnering with a private equity firm. This firm now has a stake in the university's sports revenues, aiming to enhance competitiveness.

Athlete Compensation

With the influx of money, universities can now pay athletes up to $20.5 million a year. For instance, the quarterback at the University of Indiana earns approximately $2.6 million.

Challenges and Concerns

The influx of money brings several issues:

  • Loss of Control: Will universities lose control of their sports programs?
  • Debt and Bailouts: Will universities take on too much debt and require taxpayer bailouts?
  • Ethical Concerns: Winning is paramount, leading some programs to overlook ethical considerations.
  • Gambling and Corruption: Increased gambling, especially among young men, poses risks of corruption, including game-fixing and intentional missed plays.

Private Equity and the Future

The involvement of private equity in college sports is a complex issue. It remains unclear whether this is a beneficial development or a potential pitfall.

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