College Sports: Which Texas Teams Top the Billion-Dollar List?

Ever wondered how much your favorite college sports team is worth? CNBC did the math and found that Texas and Texas A&M are close behind Ohio State, which leads the pack with a whopping $1. 32 billion. These sports programs aren't just about wins; they're big business, raking in billions through media deals, sponsorships, and fan support. Texas and A&M, both in the SEC, are worth over $1. 2 billion each. Oklahoma, also in the SEC, isn't far behind at $928 million.

But how do we measure their true value? CNBC looked at factors like revenue, alumni base, fan support, and donations. They found that the SEC schools are worth a staggering $13. 3 billion in total, with an average of $832 million per school. The Big Ten isn't far behind at $13. 2 billion, averaging $734 million per school. SMU, which recently joined the ACC, is valued at $327 million. This value might not fully reflect the impact of their move, as the data is from 2023. It's clear that these college sports programs are more than just games; they're billion-dollar brands.

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