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Colorado's New Sports Boss Backs Coach Prime

Colorado, USAWednesday, December 31, 2025
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Fernando Lovo is the new athletic director at Colorado, and he's making it clear he's got Coach Prime's back. Lovo, who recently left New Mexico, has a history of winning in football. He worked with big names like Urban Meyer and helped turn around New Mexico's football program.

A Proven Winner

Lovo's not just any sports admin. He's got a track record of success. At New Mexico, he helped coach Jason Eck lead the team to a 9-4 record and a bowl game. Before that, he worked with some of the biggest names in college football and the NFL.

Why This Matters for Colorado

So, why is this important for Colorado? Well, Coach Prime, aka Deion Sanders, chose Colorado partly because of the athletic director. Lovo says he's all in on supporting Sanders.

"Coach Prime's got my full, unequivocal support."

That's a big deal because Sanders isn't the kind of coach who settles for mediocrity.

The Challenge Ahead

But Lovo's got his work cut out for him. Colorado's football program hasn't been a powerhouse lately. They've had some success in the transfer portal, but turning that into wins on the field is another story. Lovo's energy and experience might be just what the Buffaloes need to turn things around.

A Match Made in the Big 12

Colorado's chancellor, Justin Schwartz, thinks Lovo and Sanders are a great match.

"Deion Sanders isn't one who's ever happy going 6-5, and Fernando's got a deep competitive spirit."

With Lovo's support and Sanders' coaching, maybe Colorado can climb the ranks in the Big 12.

The Road Ahead

But it won't be easy. The Buffaloes have a lot of competition, and not everyone believes in their talent. Lovo needs to find a way to make Colorado stand out. He's got the experience and the drive, but can he deliver the wins?

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