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CU Buffaloes: Time to Rethink the Game Plan

Boulder, USASunday, December 14, 2025
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A Rough Season and Financial Woes

The CU Buffaloes have had a challenging year, both on and off the field. With a 3-9 record this season, the team's performance has been underwhelming, especially considering the high expectations set by Coach Deion Sanders' recruitment efforts.

High Costs and Low Returns

Fans were hopeful, but the team's performance didn't match the hype. The situation is even more frustrating given the high cost of attending games, with ticket prices averaging $228.

Financial Shortfall

The athletic department is facing a $27 million deficit. This shortfall is due to increased coach salaries and direct payments to student athletes, which are now allowed under new NCAA rules. The university will need to cover this deficit with student fees and institutional support.

Football's Financial Impact

Football is the biggest part of CU's athletic department, accounting for a large portion of its expenses. However, CU's budget is still far behind top programs like the University of Alabama. Even within the Big 12 conference, CU is spending less than competitors like Texas Tech.

Reassessing Priorities

The question is, does CU need to be a football powerhouse? Pursuing sporting glory at all costs may not be the best use of the university's resources. CU's primary mission is education, and spending heavily on football could be seen as a disservice to students.

The Future of CU Sports

As the university searches for a new athletic director, it's crucial to consider these issues. The new AD will play a key role in shaping the future of CU sports. The goal should be to create a sustainable model that balances competitive success with financial responsibility.

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