Cuddly Collectibles: The New Craze in Toy Collecting

MGA Entertainment has unveiled an innovative toy category that merges the thrill of mystery boxes with the coziness of huggable plush toys. Introducing Hyojo, a line of characters inspired by beloved food brands like Hershey's, Reese's, and Hostess.

Unbox the Surprise

Each Hyojo mystery box contains a surprise character with unique textures and designs, making it a fun and engaging collectible. The first series is already available on Amazon and will soon hit Target and Walmart stores.

Collect, Trade, and Love

Designed for collecting, trading, and loving, Hyojo includes rare and ultra-rare versions, adding to the excitement of the hunt. The second series is set to launch in April 2026, promising even more thrilling designs.

More Than Just Toys

Hyojo is about sharing joy—from snacks to movies and beyond. MGA Entertainment, the company behind Hyojo, is renowned for creating innovative and imaginative toys that bring happiness to both children and adults.

Affordable and Exciting

The first series of Hyojo mystery boxes is priced at $10.99, making it an affordable and exciting addition to any collection. Stay updated on new releases and special editions by following Hyojo on social media.