Disney's Fresh Strategy: Adapting to a Changing Landscape

In the middle of a heated political climate, a big company decided to tweak its approach to fostering a friendly and inclusive environment. Disney wanted to make sure they continued to create appealing shows and movies that captivate audiences from all over the globe. Therefore, Disney focused on promoting a workplace where everyone could succeed. Instead of specifically mentioning diversity and inclusion, the company’s memo emphasized creating a culture where people could thrive and excel. They introduced new rules for executives to follow such as supporting various perspectives, upholding company values, and making sure there are lots of talented people in the pipeline. This approach meant that individuals were valued for their unique experiences and talents. Disney also announced changes to its streaming service by altering the way they address outdated content that may contain stereotypes. They decided to add a message that acknowledged the content as it was originally made. "The updated tag will say, “This program is presented as originally created and may contain stereotypes or negative depictions, ” in the information section.

The company has been making these changes since last year and they are still working on improving it. Disney has been working on a framework with four important parts: attracting and keeping talented employees, creating a culture where everyone is valued, making global entertainment, and helping underserved communities. They also added a new hub to their website called Belong. The company also decided to unite and simplify the groups for employees that were already working on improving the company's culture. What does this tell us about the company? It shows Disney has been flexible and open to changes in their approach to creating an inclusive environment. Disney has a long history of making movies that appeal to everyone. The company has worked hard to make sure their staff is good at what they do because it feels proud of it. Disney also launched Belong, a new website section in December, where they shared their new framework and progress. They also started working on grouping employees into different groups to improve their workplace experience. Disney’s decision was made in response to a changing political environment, and serves as a reminder of how important it is for businesses to adapt to the challenges they face.

Actions