“Dog Man” is still the most popular movie this weekend for the second week in a row. This despite a considerable drop in earnings. This crime comedy picture from DreamWorks didn’t let the Super Bowl keep it from keeping its top position. But, what does this mean?  Isn’t the Super Bowl extremely popular among Americans? How is the movie so popular? The movie earned 3. 2 million on its sophomore Friday. The prediction for its second weekend outing? Of course, 54 million.  Then what happened with the other movies?  They didn’t have as good a weekend as the previous.  “Love Hurts” a film illustrated by stunt coordinator Jonathan Eusebio did not do as well. Films usually vie for the number one position at this time. The week before Valentine’s Day there are usually a lot of romantic flicks. These movies like “Heart Eyes” earned less money. Film surveys took place.  This can affect their future earnings.  It is still not overvalued at $18 million. This Comedy/Romantic Horror film received great reviews but it was only given a B- on the Cinema score.  It is possibly the horror niche.

        So what causes this discrepancy? There are basically two types of movies - romance and crime movies.  The competition is light this time of the year. The lion king musical prequel by Disney was also released,  It is older and has more time to loop through the market.  In this way it is not surprising that it earned more.  “Love Hurts” isn’t generating the expected hype to truly challenge “Dog Man”. Meanwhile, “Mufasa: The Lion King” still has more power over the market. The film “Companion”, a horror satire that was critically hailed, barely made any money this weekend.

        The entertainment market is very unpredictable.  Certain movies are able to make a lot of money in shorter periods of time.  This can include in some cases anticipation of the film.  If the movie is critically acclaimed it can get hype.  The entertainment industry is wide and dynamic.  It is hard to predict what movie will fare well. There are many factors that go into this.  You can see that movies such as “Hearts Eyes” or “Love Hurts” can earn more on a Friday. Their average is lower than the above.  While in other cases these do not do as well.  It is not that more cost means more income.  That the films do not fare as well is curious. The least popular film in the top five is “Companion”.  This was the movie with great reviews. “Love Hurts” had terrible reviews.  Was this the reason? What can cause this?  A movie with terrible reviews in the entertainment industry doesn’t always translate to the financial downfall.  Review are an additional layer.  But, they are not the most important factor in the entertainment industry.  Cinema Score and the reviews play a minor role.  What we can conclude is that the most popular movie can have its day.  “Dog Man” is popular with 62% fall over the three-day frame and 54 million earnings.  There are many movies, but they are all unsuccessful in comparison.  The total of combined gross for each movie. That’s what counts. As seen here, there is no clear answer. As we all know people have preferences.  Different preferences call for different genres. In reality, that means all types of movies have a chance in the entertainment industry. It can be a grueling job to create a movie in this industry.

“Dog Man” Keeps Top Spot

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