Ed Sheeran's Tribute to Max Lousada: A Night to Remember

Ed Sheeran paid a heartfelt tribute to outgoing Warner Music Recorded Music CEO Max Lousada at the Music Business UK Awards in London. The event honored Max with the Sir George Martin Award for his role in nurturing artists and songwriters. Ed Sheeran shared his journey with Max, from being a fan of Atlantic Records' artist roster to working closely with Max on his albums. He emphasized the need for more people like Max in the industry, who foster real art and talent.

Max Lousada, in his acceptance speech, cited Sir George Martin's influence and his philosophy of supporting unconventional minds. He praised the industry professionals who back new artists with patience and passion. Other industry leaders like Jon Platt, Ron Perry, and Julie Greenwald were also present at the event. The night celebrated the contributions of these executives to the music industry. The event highlighted the importance of creative bravery and the risk of the industry becoming too reactionary. It was a tribute to the people who support and grow musical talent.

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