Encantos Media Turns Latino Family Love Into a Growing Brand

Encantos Media, a studio from Culver City, has spent the last decade turning a simple idea into a full‑blown family world. Its founder, Susie Jaramillo, saw that Latino families were being left out of mainstream media. She built a brand around songs, stories and characters that felt like home for those families. The company’s first hit, Canticos, is more than a preschool show. It is a “love letter” to Latino families that shares music, language and traditions. The show has reached people in more than 20 countries, but about seventy percent of its most active viewers live in the United States. The audience is mostly second‑generation parents who speak English at home but want their kids to grow up bilingual and proud of their heritage. Jaramillo explains that the real goal isn’t just teaching Spanish. It is about belonging. Her parents grew up between two worlds and now want their children to feel comfortable in both. Canticos gives them that feeling, so families watch it, buy related products and share it with friends.

Encantos has built trust by showing up consistently for a single community. That trust extends beyond the screen: its characters appear on phones, books, headphones and even grocery carts. Because of this deep connection, the brand can partner with other companies in ways that feel natural, not forced. They choose partners who truly care about Latino families and work together to create something useful and joyful. Looking ahead, Encantos plans to add longer stories, use AI for personalized experiences, and launch live shows with a well‑known Latino theater group. They are also expanding into grocery stores across the country and testing new product lines like toys and apparel. The studio’s story shows how a focused cultural mission can grow into a strong business. It also offers other brands a lesson: building genuine relationships with bicultural families can give you a competitive edge in America’s changing media landscape.

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